AEO

AEO predates GEO and solves a narrower problem: getting into extractable blocks such as a Yandex quick answer, a Google featured snippet, a voice assistant response or a people-also-ask carousel. The extraction mechanic is simple: the engine looks for a fragment on the page that answers the question completely and fits the slot. Format therefore matters more than length. A heading phrased as a question, then a 40 to 60 word paragraph with the direct answer, then the detailed explanation below is a structure that is easy to extract from. Three paragraphs of throat-clearing before the point is a structure with nothing to extract.

The difference between AEO and GEO is subtler in practice than in the articles. AEO is about extracting a ready fragment from one document; GEO is about a generative model synthesising an answer from several sources and naming you among them. Part of the work is shared: heading structure, direct answers, dated facts with numbers, markup, freshness. Part differs: GEO additionally depends on third-party mentions and AI crawler access. Many contractors use the terms interchangeably, which is fine when the same clear work sits behind both and not fine when it becomes two invoices for one job.

An honest caveat about the economics. Landing in a quick answer raises visibility but often lowers clicks, because the user got the answer and went nowhere. For informational queries that is a real risk, and investing in them makes sense for recognition and later branded contact rather than for traffic. For commercial queries the effect reverses: an answer carrying a price, conditions or a comparison pushes people to click through. So AEO is best applied selectively, where the answer leads to a next step rather than closing the question for good.

Related terms

• GEOGEO is optimising content so generative engines such as AI Overviews, Yandex Neuro, GigaChat and Perplexity quote it, and it layers on top of SEO rather than replacing it, because Yandex neural search keeps no separate index of its own.
• SEOSEO is the work on a site and its surroundings that earns organic positions in Yandex and Google: technical foundation, keyword coverage, content, commercial and behavioural signals and links, with the first durable results arriving after three to six months.
• Schema markupSchema markup is structured data based on the Schema.org vocabulary, usually delivered as JSON-LD: it tells search engines and AI answer engines which part of the page is a product, a price, a review, an organisation or a question with its answer.
• Semantic coreA semantic core is an intent-grouped list of the search queries a site should be found for: collected from Wordstat, Webmaster and competitor tools, then clustered by results-page overlap so you know how many pages are needed and what each one covers.
• LLMAn LLM is a large language model: a neural network trained on vast amounts of text to predict the next token, which is why it can write, summarise and answer, yet it stores no facts the way a database does and can be confidently wrong.

Related services

• GEO: getting your brand cited by AI searchMore and more queries end in an AI answer rather than a click. GEO is the work of getting named in that answer, with a measured mention share rather than a promise.
• SEO and GEO website promotionSearch traffic is the one acquisition channel that keeps working after the ad budget stops. We run two tracks in parallel: classic SEO for Yandex and Google, and GEO, the work of getting your pages quoted inside AI Overviews, Yandex Neuro, ChatGPT and Perplexity, where a growing share of queries now ends. It starts with an audit, never with buying links.

Read more

• GEO in 2026: how to get cited by ChatGPT, Alice and AI OverviewsGEO is not a separate channel, it is a layer on top of SEO. Here is how six answer engines pick sources, what makes a page quotable, the honest truth about llms.txt, and a weekly method for measuring AI visibility.
• SEO in Yandex in 2026: what changed and what no longer worksLink buying is dead weight, templated copy pushes pages into the low-value bucket, and behaviour manipulation is no longer a grey tactic but a way to lose the site. Here is what actually drives Yandex rankings in 2026.
• B2B Content Marketing: Making Articles Produce Leads Instead of PageviewsMost corporate blogs optimise for reach and report pageviews. Here is how to pick topics by funnel stage, why comparisons and pricing breakdowns produce enquiries, why author pages matter and which metrics belong in a monthly report.