SEO

Structurally SEO splits into four workstreams, and the order between them matters more than any individual tactic. The technical layer makes indexing possible at all: page availability, speed, correct redirects, canonical URLs, no duplicates and no junk in the index. Semantics and structure decide how many pages are needed and what each one is about. Content closes the intent, the reason someone typed the query. External signals and commercial factors carry trust. Skipping the first block devalues the other three, because a page the crawler cannot see does not rank no matter how good the copy is.

In Russia the priorities differ from Western guides, and that is not a footnote. Yandex holds most of commercial search, and its ranking model leans harder on user behaviour and on commercial factors: prices on the page, assortment breadth, contact details, delivery terms, reviews. Google weighs the link profile and document relevance more heavily. The practical conclusion is that a guide written for Google optimises the wrong things for a Russian online store. Most projects work for both engines, but with a different split of effort.

Timelines are where client and contractor expectations diverge most often. The first visible movement in reports comes after two to three months, steady growth on mid-frequency queries after four to six, and competitive commercial niches need nine to twelve months of consistent work. A promise of top ten in a month means either manipulation or queries with no demand behind them. One 2026 specific: the share of informational queries answered directly inside the results page keeps growing, so impressions can rise while clicks stay flat, and that is the normal picture rather than broken analytics.

• Technical foundation: indexing, speed, duplicates, redirects, a correct robots.txt and sitemap.
• Semantics and structure: query clusters and one page per cluster.
• Content that closes the intent rather than padding a word count.
• Commercial factors: prices, assortment, contacts, delivery, reviews, company details.
• External signals: mentions, review platforms, quality links without bulk buying.

Related terms

• Semantic coreA semantic core is an intent-grouped list of the search queries a site should be found for: collected from Wordstat, Webmaster and competitor tools, then clustered by results-page overlap so you know how many pages are needed and what each one covers.
• Commercial ranking factorsCommercial ranking factors are the group of signals Yandex applies to commercial queries: visible prices, assortment breadth, contact and company details, delivery and payment terms, reviews and live chat, in other words evidence that buying here is actually possible.
• Behavioural signalsBehavioural signals describe how users act in the results page and on the site: whether they click the snippet, whether they bounce back to search afterwards, how long they stay; Yandex uses them in ranking and penalises manipulation aggressively.
• GEOGEO is optimising content so generative engines such as AI Overviews, Yandex Neuro, GigaChat and Perplexity quote it, and it layers on top of SEO rather than replacing it, because Yandex neural search keeps no separate index of its own.
• Schema markupSchema markup is structured data based on the Schema.org vocabulary, usually delivered as JSON-LD: it tells search engines and AI answer engines which part of the page is a product, a price, a review, an organisation or a question with its answer.
• Core Web VitalsCore Web Vitals are Google’s three page experience metrics: LCP, the render of the largest element, should stay within 2.5 seconds, INP, the response to an interaction, within 200 milliseconds, and CLS, cumulative layout shift, within 0.1.

Related services

• SEO and GEO website promotionSearch traffic is the one acquisition channel that keeps working after the ad budget stops. We run two tracks in parallel: classic SEO for Yandex and Google, and GEO, the work of getting your pages quoted inside AI Overviews, Yandex Neuro, ChatGPT and Perplexity, where a growing share of queries now ends. It starts with an audit, never with buying links.
• GEO: getting your brand cited by AI searchMore and more queries end in an AI answer rather than a click. GEO is the work of getting named in that answer, with a measured mention share rather than a promise.
• Website development, end to endWe build sites that still hold up a year later: from a one-page CMS build to a store or a web application on React and Next.js. One team for design, code, integrations and launch.

Read more

• SEO in Yandex in 2026: what changed and what no longer worksLink buying is dead weight, templated copy pushes pages into the low-value bucket, and behaviour manipulation is no longer a grey tactic but a way to lose the site. Here is what actually drives Yandex rankings in 2026.
• Yandex and Google: how promotion differs and how to work with bothOne site, two search engines, two different ranking logics. Where the differences actually change the work, why regional settings matter so much in Yandex, and how to build a strategy without writing everything twice.
• GEO in 2026: how to get cited by ChatGPT, Alice and AI OverviewsGEO is not a separate channel, it is a layer on top of SEO. Here is how six answer engines pick sources, what makes a page quotable, the honest truth about llms.txt, and a weekly method for measuring AI visibility.